The History Of Radio Randy

  Over my 45 years in broadcast radio, I worked with a lot of salespeople. I encountered quite an array of different styles embodied by these people who literally had to learn how to sell air. You can’t touch radio advertising. You can hear it. If it’s done well, you can see the results. If you can make the client’s cash register ring, then you have yourself a successful ad campaign. Despite my time in Manchester as a General Manager, I was much more interested in programming. I believed, and still do, that great programming will find an audience. Creating great programming is much more fun, than trying to convince people to buy advertising.   As my programming philosophy began to take shape I came to understand, that an important part of successful programming required a commitment to the listener. The goal, I believed, was to make the station a part of the listener’s life. To be a friend. To be a source of entertainment. To not violate some basic rules of friendship. Let...